The Faculty of Artificial Intelligence of the Ministry of Social Solidarity of Egypt has developed a campaign to promote the ministry's program using technologies of artificial intelligence. To this end, videos featuring several prominent Egyptian personalities who have influenced society were created, aiming to draw attention to various programs and services offered by the Ministry. These efforts are directed at attracting attention to various social and humanitarian programs of the ministry with the support of the minister of social solidarity, Dr. Mai Morsi.
Among the celebrities participating in the campaign are names such as actress Suad Hosny, screenwriter Faten Hamama, Ahmed Zaki, Amina Rizk, Rushdi Abaza, and others. This step represents the development of the work of the Faculty of Artificial Intelligence at the Ministry, where the most advanced artificial intelligence technologies were used to recreate the likeness and voice of these famous stars with high accuracy, so they could appear in audiovisual materials used by the Ministry for innovative interaction with their clients.
Dr. Mohamed El-Akabi, the Deputy Minister of Social Solidarity for Strategic Communications and Information, stated that the Ministry has harnessed the technologies of artificial intelligence, taking into account the influence of the soft power of Egyptian artists throughout history and their connections to communities. We invited prominent individuals who have cemented themselves in the hearts of Egyptians to become ambassadors of our programs aimed at supporting the most vulnerable groups and strengthening social protection.
He emphasized that the Ministry seeks to attract the attention of different segments of society, especially youth, through content that touches their memories and souls, related to names that have created history through their influence and inspiration.
